Annie the Founder | Corporate Training | Business Consultant | Executive Coaching | Leadership | Enneagram

With over a decade of CEO experience working with various world-class multi-national companies, Annie's strengths lie in building businesses with ground breaking approaches, empowering teams, and spearheading insightful undertakings to bring companies to newer horizons.

The setting up of her own consultancy firm has enabled her to empower many more companies directly utilizing her wealth of business experiences and management insights via the company's business consultancy , Executive coaching and Enneagram business training services.

Not only is Annie a visionary leader, she is also known for her no-nonsense business performance and a CEO who has pioneered many firsts:

continuous business and profit growth for various multi-national companies that she managed with business portfolio over HK$200 million

the first Asian named “STAR GM” by Mattel International

consolidated the market leadership of Longman Education in HK and launching the industry’s first education service team

restructured Warner Brother’s SE Asia team to optimize operation efficiency

pioneered Asian licensing business for Barbie

expanded the Hello Kitty empire and built HK$30 million Forever Friends business from scratch

Awardee	The China 30 Most Creative Female Entrepreneur Award 2010
Awardee	The China 100 Outstanding Female Entrepreneur Award 2007
Gold Award Winner	HKMA/TVB 1994 Award for Marketing Excellence Kalm's – A Gift from the Heart Marketing Campaign
Official Business Consultant	Hong Kong Management association
Judge	HKMA/TVB 2003 Award for Marketing Excellence
Org. Committee	HKMA/TVB Award for Marketing Excellence (corporate)
Org. Committee/Judge	HKMA/TVB Award for Marketing Excellence (individual)
Mentor	Baptist University Mentee Program
	The Hong Kong Federation of Business Students
Founding Member	Hong Kong Professionals and Senior Executives Association

Here are the highlights of Annie's achievement in her 13 years of chief executive roles:

Managing Director
Longman Education Hong Kong	2002-2006

Broke new sales & profit records ; strengthened and secured market leadership positioning

Clippings & records 1 | 2 | 3 | 4 |

Vice President, Greater China & South East Asia
Warner Bros Consumer Products	2001

Set new strategic direction for the region and restructured the SE Asia team to optimize operation efficiency

Launch of successful Harry Potter licensing series

Regional General Manager, Greater China
Mattel East Asia Limited	1996-2000

Only Asian selected as Star GM internationally

Pioneered the Asian Licensing Division, a new stream of high revenue generating business

Successfully launched and penetrated the Barbie collectible segment via worldwide introduction of the 97 Handover Chinese Empress Barbie, which had been kept in the HK Museum of History

Clippings & records 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |

Cosdel (Far East) Ltd - Kalm' s
General Manager	1993-1996

Gold Award Winner for HKMA Marketing Excellence Award 1994

Consolidated all gift chain under the name of Kalm's and increased profit by 3-fold in the 1st year

Introduced the admirable Forever Friends Brand into HK

Pioneered the first international Hello Kitty fan club

Clippings & records 1 | 2 | 3 | 4 | 5 |