- Annie Leung, Founder & CEO


Pioneer & Achievements

Annie's strengths lie in building businesses with ground breaking approaches, empowering teams, and spearheading insightful undertakings to bring companies to newer horizons. She is also known for her no-nonsense business performance and a CEO who has a rich history of achievements:

 

  • continuous business and profit growth for various multi-national companies that she managed with business portfolio of over HK$200 million

  • named the first Asian “STAR GM” by Mattel International

  • consolidated the market leadership of Longman Education in HK and launched the industry’s first education service team

  • restructured Warner Brother’s SE Asia team to optimize operation efficiency

  • pioneered Asian licensing business for Barbie

  • expanded the Hello Kitty empire and built HK$30 million Forever Friends business from scratch



Awardee
The China 30 Most Creative Female Entrepreneur Award 2010

 

Awardee
The China 100 Outstanding Female Entrepreneur Award 2007

 
Gold Award Winner
HKMA/TVB 1994 Award for Marketing Excellence
Kalm's ¡V A Gift from the Heart Marketing Campaign
Principal Consultant Hong Kong Management Association

 

Org. Commitee/Judge
HKMA/TVB 2003 Award for Marketing Excellence

 
Org. Committee/Judge
HKMA/TVB Award for Marketing Excellence (Individual)

 
Founding Member
Hong Kong Professionals and Senior Executives Association

 

 

Profile Highlights
Managing Director
Longman Education Hong Kong 2002-2006  
   Broke new sales & profit records ; strengthened and secured market leadership positioning
 
Clippings & records 1 | 2 | 3 | 4 |
Vice President, Greater China & South East Asia
Warner Bros Consumer Products 2001  
   Set new strategic direction for the region and restructured the SE Asia       team to optimize operation efficiency
   Launch of successful Harry Potter licensing series

Regional General Manager, Greater China
Mattel East Asia Limited 1996-2000  
   Only Asian selected as Star GM internationally
   Pioneered the Asian Licensing Division, a new stream of high revenue       generating business
   Successfully launched and penetrated the Barbie collectible segment via       worldwide introduction of the 97 Handover Chinese Empress Barbie,       which had been kept in the HK Museum of History
 
Clippings & records 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
Cosdel (Far East) Ltd - Kalm' s
General Manager1993-1996  
   Gold Award Winner for HKMA Marketing Excellence Award 1994
   Consolidated all gift chain under the name of Kalm's and increased profit       by 3-fold in the 1st year
   Introduced the admirable Forever Friends Brand into HK
   Pioneered the first international Hello Kitty fan club
 
Clippings & records 1 | 2 | 3 | 4 | 5 |

Share Annie's business insights in Career Times' article:
Embracing change