With over a decade of CEO experience working with various world-class multi-national companies, Annie's strengths lie in building businesses with ground breaking approaches, empowering teams, and spearheading insightful undertakings to bring companies to newer horizons.

The setting up of her own consultancy firm has enabled her to empower many more companies directly utilizing her wealth of business experiences and management insights via the company's business consultancy , Executive coaching and Enneagram business training services.

Not only is Annie a visionary leader, she is also known for her no-nonsense business performance and a CEO who has pioneered many firsts:

continuous business and profit growth for various multi-national    companies that she managed with business portfolio over HK$200 million

the first Asian named ¡§STAR GM¡¨ by Mattel International
consolidated the market leadership of Longman Education in HK and    launching the industry¡¦s first education service team
restructured Warner Brother¡¦s SE Asia team to optimize operation    efficiency

pioneered Asian licensing business for Barbie

expanded the Hello Kitty empire and built HK$30 million Forever Friends    business from scratch
Awardee

The China 30 Most Creative Female Entrepreneur Award 2010

 

Awardee

The China 100 Outstanding Female Entrepreneur Award 2007

 

Gold Award Winner

HKMA/TVB 1994 Award for Marketing Excellence
Kalm's ¡V A Gift from the Heart Marketing Campaign

 

Official Business Consultant

Hong Kong Management association

 

Judge

HKMA/TVB 2003 Award for Marketing Excellence

 

Org. Committee

HKMA/TVB Award for Marketing Excellence (corporate)

 

Org. Committee/Judge

HKMA/TVB Award for Marketing Excellence (individual)

 

Mentor

Baptist University Mentee Program

 

The Hong Kong Federation of Business Students

 

Founding Member

Hong Kong Professionals and Senior Executives Association

 

 
Here are the highlights of Annie's achievement in her 13 years of chief executive roles:

 

Managing Director
Longman Education Hong Kong 2002-2006  
   Broke new sales & profit records ; strengthened and secured market       leadership positioning
 
Clippings & records 1 | 2 | 3 | 4 |
Vice President, Greater China & South East Asia
Warner Bros Consumer Products 2001  
   Set new strategic direction for the region and restructured the SE Asia       team to optimize operation efficiency
   Launch of successful Harry Potter licensing series

Regional General Manager, Greater China
Mattel East Asia Limited 1996-2000  
   Only Asian selected as Star GM internationally
   Pioneered the Asian Licensing Division, a new stream of high revenue       generating business
   Successfully launched and penetrated the Barbie collectible segment via       worldwide introduction of the 97 Handover Chinese Empress Barbie,       which had been kept in the HK Museum of History
 
Clippings & records 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
Cosdel (Far East) Ltd - Kalm' s
General Manager1993-1996  
   Gold Award Winner for HKMA Marketing Excellence Award 1994
   Consolidated all gift chain under the name of Kalm's and increased profit       by 3-fold in the 1st year
   Introduced the admirable Forever Friends Brand into HK
   Pioneered the first international Hello Kitty fan club
 
Clippings & records 1 | 2 | 3 | 4 | 5 |

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Embracing change