Strategic Business Consultancy
Our Unique offering
Our unique 3-layer transformation approach in business consultancy which delivers sustainable and measurable results to our clients is what set us apart from our competitors.
Leader to Business: Holistic Business Consultancy Services
We strongly believe that real transformation in business always begin from an outward self-driven change from the leaders.
We start from the corporate leader instead of implementing forced change from generic business review. We understand the leaders’ vision and facilitate them to expand their vision from a macro view.
Therefore, we work together with the leaders to identify the competitive advantages of the company against consumer needs and turn it into a unique strategic positioning for the company. Rather than enforcing the execution plan to the team, we align the team with the leader’s vision to ensure sustainable and scalable transformation of the business.
During the execution stage, we provide continuous strategic advice for the leader in all aspects with our consultancy.
Highlights of Our Customized Services
Holistic Business revamp & Re-branding
Identify Unique Value Proposition (UVP) for Business Re-positioning
Customer 6 mindDer™ Study
Strategic 6Ps Execution Plan (Product, Pricing, Place, Promotion, People, Proof)
One-off Consultancy Projects
Successful Business Consultancy Highlights
2023 - A Hong Kong-based One Stop Solution Health & Beauty Group
Re-Branding with New Logo Concept with Signature Product/Service re-Focus
Services Provided Highlights:
Kickstarted an entire business consultancy service by providing continuous strategic advice to CEO on how to enhance the brand’s brand image & unique value proposition - with the aim to tap into new consumer base with their Signature Product
Creating a new brand identity through the development of a new logo design and a consistent billboard theme for the storefront. The focus was to bring out the essence of “technology”, which is a key aspect that aligns with their new brand direction and emphasis on their signature product.
Re-Identify brand’s material, such as brochure/leaflet of key signature product and Key Signature Product’s Promotional Video
Deliver distinctive designs with concise and compelling content that resonate with their intended audience
Condense and remove superfluous information from marketing materials to send out a clear message to target customers
Created a whole new promotional video that revolves around their key signature product, from pre to post production stage in order to gain awareness on their sophisticated technology
Strategically brainstorm and develop an evidence-based health & beauty practice with identify test hypothesis via target customer studies & researches to gain factual evidence on the effectiveness of the re-branding
Relevant Materials (For Reference Only)
New Logo Concept Design
We aimed to maintain the purple colour scheme as it has been a longstanding element of the brand for 30 years. Nevertheless, we sought to introduce a more contemporary and trendy feel by modifying the font and incorporating a bright orange line to create the symbol of a "bullet" in light of the quantum revitalisation.
Billboard Design with a Consistent Theme
Provided a new Billboard Mockup Design with a consistent theme to serve as a direction for future marketing materials.
Keeping the message clean and consise. Opted for large text on the storefront mega-posters to ensure easy readability for passing vehicles.
Existing Billboard Designs - Angle 1
Existing Billboard Designs - Angle 2
New Billboard Mockup Design
Old Billboard Design 1
Old Billboard Design 2
Old Logo Design
New Logo Design Concept
Key Signature Product Promotional Video
Created a storyboard, alongside a full pre to post production service to generate new attention for their signature product
Promotional video aired at their annual event
Leaflet Re-design and Restructuring
Condensed the materials and developed more digestible content for their target customers, specifically related to their quantum revitalization technology
Adapted the same theme and colour palette as the new poster design, to ensure consistency across the brand
Incorporated additional visuals and streamlined the wording to eliminate any extraneous text to make the content more engaging and enhance readability
Old Leaflet design
New Mockup Leaflet design
A Hong Kong-based global mobile accessories company
Holistic revamp & Re-Branding
Services Provided Highlights:
Re-positioned the brand and re-launched in core target markets
Total revamp of the flagship store with new product range & new marketing campaign
Implementation of Customer mindDer™ System to enhance and engage existing VIP and recruitment VIP with sales team training and tracking
Provide continuous strategic advice to CEO for sustainable performance
Qualitative Results Achieved:
Re-positioned originally mobile accessories trading brand to a mobile lifestyle brand
Quantitative Results Achieved:
Store sales boosted by 125%
VIP recruitment rate has been doubled in one month
Individual front-line sales staff performance increased by 100%
A major property developer's shopping mall in Greater China
Business & Marketing Consultancy
Services Provided (Highlights):
Provide marketing consultancy advice
Enhancement of strategic positioning
Project-based strategic advice
Results:
We support our client's leading malls in China and Hong Kong to win various gold awards of major regional & local marketing excellence competition.
A Leading Local Lingerie Brand
Business & Brand Revamp
Services Provided:
Provide coaching support to Founder & CEO
Strategic business review on 4 capitals (Business development, Customer, People Organization) & projected market size
Strategically identify Unique Value Proposition & test hypothesis via target customer studies & researches
Conducted a holistic re-branding exercise to enhance total My Heart’s Customer Experience Chain
o Enhance total store revamp
o Effective front-line services training
o Efficient new operation system
o Impactful relaunch promotion & PR event
Results achieved in Year One
Successfully identified a blue ocean market and re-positioned traditional and functional lingerie brand My Heart as “Bodibra”, a differentiated lingerie brand for total body transformation & health improvement with the below results:
More than 100% increase in total sales
Over 40% incremental VIP customer sales
70% reduction in front-line sales turnover rate